The following excerpt is from the remarkable essay The Serial Killer as a Type of Person by Mark Seltzer, a professor of English at Cornell University. (The highlighting is my own.)
Obey your thirst!
There is an empty circularity in the notion of the kind of person called the serial killer lifting itself by its own bootstraps: the conception that there is nothing more to the subject than what he makes of himself. There is an empty circularity, too, in the notion of the social construction of the social: the strictly ‘historicist’ conception that there is nothing more to the social order than its structuring of itself by itself. These two notions are not merely parallel constructions: they are at once radically inseparable and radically incompatible. The experience of social construction at the level of the subject–to the very extent that it is experienced as a social mandate: ‘be your self’–in effect evacuates the subject it mandates. The law of self-realization is a law that aborts itself. The injunction to realize yourself, to desire yourself into being–to enjoy your self–is at the same time imposed as an injunction from without. If the formula of the first is ‘be yourself,’ the formula of the second is ‘Obey your thirst!’ (Sprite) or ‘Enjoy your symptom!’ (Slavoj). ‘Lifting oneself up by one’s own bootstraps’ is the logic of the self-made man and the logic of addiction both. The thirst of the self-made man to realize himself is at the same time his obedience to the command: ‘thirst.’ On the addictive loop of user and used, substance-abuse and self-abuse, the self-made subject is subjected to an endless drill in self-making that becomes indistinguishable from a repeated self-evacuation.
Tocqueville anticipated this drill in enjoyment of the self-made man (the man who gives birth to himsef) in the self-legitimated democratic state (the notion that gives birth to itself) in Democracy in America:
The type of oppression which threatens democracics is different from anything there has ever been in the world before.…It likes to see its citizens enjoy themselves, provided they think of nothing but this enjoyment. It gladly works for their happiness but wants to be the sole agent and judge of it. It provides for their security, foresees and supplies their necessities, facilitates their pleasures, manages their principal concerns, directs their industry, makes rules for their testaments, and divides their inheritances. Why should it not entirely relieve them from the trouble of thinking and all the cares of living?
The threat of a totalitarian conformity of desire and thought in mass culture (oppressive enjoyment, repressive desublimation) has by now become one of the commonplaces of mass culture (the emperor reveals that he has no clothes — so much for demystification!).
It is possible provisionally to set out a basic implication of this bordering of the social on the psychiatric, this sociality bound to pathology. In the most general terms, we can detect here one of the consitutive ‘psycho-social’ paradoxes of liberal society: a paradoxical situatedness within power (social construction) that is at the same time a requirement of radical autonomy (self-construction). It is the unrelieved inhabiting of this paradox that casts the liberal subject into failure: ‘the failure to make itself in the context of a discourse in which self-making is assumed, indeed, is its assumed nature.’ This failure intensifies in ‘late modern secular society, in which individuals are buffeted and controlled by global configurations of disciplinary and capitalist power of extraordinary proportions, and are at the same time nakedly individuated, stripped of reprieve from relentless exposure and accountability for themselves’ (Bacon: 1995, 67).
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